Promotional film
The Ffort Foundation launched a campaign to support young people and their loved ones affected by cancer. Through "Bridging the Gap by Wearing the Cap," the campaign emphasizes the quiet strength of friendship—the ability to offer support without needing words. Wearing the specially designed Cameron or Davis caps shows that you're there, ready to listen, talk, or simply share a silent moment. For this project, the campaign leads asked me to direct a promotional film to introduce the initiative and share its message of enduring connection and solidarity.
Ik ben er op mijn manier
Die weer bij jouw manier past
Op wat voor manier dan ook
Want hoe je het ook wendt of keert
We hebben elkaar nodig
Jij mij en ik jou
We are bridging the gap by wearing the cap
The campagne was launched in FOAM Amsterdam with the premiere of the campagne video
CREDITS
Director: Koen van Driel & Claartje Bours
Producer: Eva Welten & Claartje Bours
Director of Photography: Daan de Graaff
1st Assistent Camera: Giel Roggeveen
Art Director: Eva Welten
Assistent Art Director: Suus Pennekamp
Sound: Thomas Aleva
Best Boy: Thomas Weenk
Hair & Makeup: Cristel van der Loo
Produced by: QV Creative
Styling: MARTAN
Producer: Eva Welten & Claartje Bours
Director of Photography: Daan de Graaff
1st Assistent Camera: Giel Roggeveen
Art Director: Eva Welten
Assistent Art Director: Suus Pennekamp
Sound: Thomas Aleva
Best Boy: Thomas Weenk
Hair & Makeup: Cristel van der Loo
Produced by: QV Creative
Styling: MARTAN
